A 30-bed assisted living and a 200-bed skilled nursing facility have nothing in common from an underwriting standpoint. Stop prospecting them like they do.
Prospekteer surfaces commercial long-term-care prospects with a vertical-specific signal pack and an LTC-specific gap library — cyber liability against HIPAA breach response, sexual abuse and molestation, employment practices for high-turnover staffing, excess professional liability — so the cold opener leads with the gap that actually applies to the facility, not a generic pitch.
LTC signal pack included on every tier, including Free.
Long-term care is one of the highest-stakes commercial verticals an independent agent will write. The frequency of professional-liability claims is high. The severity is higher. The regulatory overlay (HIPAA, CMS, state DOH) is heavier than most commercial classes carry. And the exposure pattern shifts dramatically by sub-type — a 30-bed assisted living community has almost nothing in common with a 200-bed skilled nursing facility from an underwriting standpoint, and neither one underwrites like an LTC hospital.
Generic prospecting tools surface LTC accounts with a single NAICS bucket and a phone number. Specialty agents who can actually write LTC compensate by pulling CMS data, checking state survey records, and tracking ownership-structure changes by hand — three to five hours of underwriting research per account before they ever pick up the phone.
Prospekteer runs that depth automatically. The signals shift by facility type, licensed capacity, and operational reality. The named gap shifts with them. The cold opener leads with whichever LTC-specific exposure actually fits the facility — cyber, sexual abuse, employment practices, or excess professional liability.
The LTC signal pack pulls the operational reality of the facility — not just the company name. These are the inputs that determine which gap actually applies and how the opener gets written.
The LTC gap library is what an experienced LTC agent would name from memory. Prospekteer matches the right one to the facility in front of you and writes it directly into the AI cold opener.
The opener Prospekteer writes for a 90-bed skilled nursing facility looks something like this. Yours arrives with the actual prospect’s details.
“Hi [name] — calling about Sunrise Care. Skilled nursing facilities your size are storing PHI on hundreds of patients under HIPAA, and most malpractice policies don’t include cyber coverage for a ransomware event. The forensic and notification costs alone usually run six figures. Mind a quick conversation about what your current cyber position looks like?”
10 prospects, full enrichment, no credit card. The LTC signal pack and gap library run on every prospect, on every tier.
Built exclusively for independent commercial agents.